Creating Consistently Colorful User Experiences: Part 1, Theory
Color is one of the most important parts of your website. However, far too often color enters the equation as an afterthought or, worse, not all all. This isn’t adequate. Color help define how users perceive information. To add to the complexity of this issue, most of the judgements people make about your site’s color schemes are subconscious. They may not provide any feedback about your site’s color, but they’re always thinking about it.
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