Optimizing for Rich “Jump To” Snippets
There are a few things you can do to increase the chances that they [these jump to snippets, JdV] might appear on your pages. First, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1″), and that your page includes a “table of contents” which links to the individual anchors.
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